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Talk with Ian Anderson,The Designers Republic, Sheffield (UK)
The Designers Republic’s work focusses on ideas, and how their communication can create dialogue, provoke outcomes and change behaviour. It’s about people. It’s about asking questions. It’s about understanding more than knowing, and connecting to target audiences, whether mass or niche. The AZTDR talk is a series of key works arranged alphabetically used as a device to talk about the ideas fuelling the work, the attitude and approach by which the work is realised and the human stories that provide the framework to TDR ™’s activity. It’s a talk about the ‘why’ rather than the ‘what’.